We operate marketplace accounts, open new countries, and rebuild the store and the data underneath them. Twelve markets, one board, one team.
Most brands need both eventually, but not at the same time. One is a monthly operation. The other is a fixed-scope programme with an end date. We'll tell you which one you actually need on the first call.
We take the account and run it: strategy, ads, catalogue, brand protection, cases and reporting across every country you sell in. Hands on the account every week.
Twelve service areas across infrastructure, speed, SEO, languages, checkout, measurement, catalogue, conversion and AI support — sequenced so nothing breaks the till on the way through.
We're built for manufacturers and own-brand sellers — the ones with real margin to defend and a catalogue worth protecting. If you resell someone else's product on price alone, we're the wrong call.
Ads, cases, listings, feeds and reporting all land on the same desk. Something is always the thing that didn't get done this week.
Each market has its own catalogue quirks, tax rules and buyer. Running them as one blurred account leaves money in all of them.
Unauthorised sellers, hijacked listings, content rewritten by someone else. Control of your own brand page has slipped.
Legacy modules, old redirects, a payment plugin nobody dares touch, three analytics tools disagreeing. It works, mostly, and nobody knows why.
Dashboards say one thing, the bank says another. Nobody can tell you what a single unit actually earned after fees and returns.
And you've discovered that "just switch it on" involves tax, compliance, logistics, language and a catalogue that doesn't translate cleanly.
Every area below is priced separately, so you always know what you're paying for — and what you can leave out.
The monthly operation. Not a menu to pick from — a single account team, listed by discipline because that's how the invoice reads.
The plan for the account and the discipline to hold it: roadmap, priorities, pricing posture, and one person accountable across every region.
Sponsored Products, Brands and Display, plus DSP, Meta and Google where they earn their place. Built around what a unit returns, not ACOS for its own sake.
Listings, variations, A+ and storefront — kept accurate in every language, not translated once and forgotten.
Registry enforcement, hijack takedowns, unauthorised seller tracking and buy-box defence. Your brand page stays yours.
Cases, suppressions, compliance flags and the slow-burn issues that quietly cost you the buy box. Handled before they escalate.
Monthly and quarterly reporting built on your real cost of goods — so the profit line is the one you can take to the board.
The fixed-scope programme for the store itself. Isolated fixes rarely hold, because infrastructure, search, checkout, product data and measurement are the same system. These twelve areas run in a deliberate order.
A full diagnosis before anything changes: platform, modules, hosting, languages, payments, data and the workarounds nobody documented. You keep the findings either way.
The invisible layers under every page. DNS, caching rules, firewall calibration — so nothing caches a cart or blocks a payment callback.
Core Web Vitals, modern image formats, responsive sizing, lazy loading and the scripts quietly blocking interaction. Faster without breaking legacy images.
Crawl, canonicals, redirects, robots and sitemaps. In a large catalogue, small structural errors multiply into thousands of duplicate pages.
Translating text isn't international. Every language needs its own URLs, navigation, metadata and hreflang — and the same commercial paths as your home market.
Where revenue is actually made. Gateway callbacks, idempotency, timeouts, tax and carrier logic — tested with duplicate notifications and interrupted returns.
One measurement framework instead of three tools disagreeing. GA4 events, ad conversions, Consent Mode, and purchases reconciled against real orders by payment method.
Identifiers, variants, attributes, compatibility and stock states — consistent across the store, Merchant Center, marketplaces and anything automated reading them.
The homepage is a merchandising system, not a poster. Navigation modules, reusable landing pages, mobile-first review and the friction that loses the sale.
The value isn't the chat widget — it's the knowledge behind it. A structured, approved source plus strict rules on when to ask, when to escalate and what never to guess.
Regression across devices, languages, carriers and payment methods. Staged release, a rollback plan, and documentation so you're not dependent on one developer's memory.
Scope, schedule, risks, decisions and change control in writing. Weekly status, monthly steering, and early notice before anything moves the budget.
Switching on a new marketplace takes an afternoon. Making it sell takes a catalogue that reads like a local wrote it, compliance that holds, stock in the right warehouse and ads starting from zero history. We run the whole entry, in order.
Marketplaces we operate today, across Europe and North America. New territories are scoped before they're promised.
Demand, competition, price position and landed cost per unit in that country. Some markets look great until the shipping and the local price ceiling meet.
VAT registration, EPR and packaging obligations, product labelling and local requirements. We coordinate it and hold the checklist — your tax and legal advisers give the advice.
Not machine translation. Local keyword architecture, localised titles and bullets, correct units and sizing conventions, images that match the local expectation.
FBA programme choice, cross-border versus local inventory, shipment plans and the lead time to first sellable unit. This is usually the long pole.
Brand Registry coverage for the new marketplace before launch, not after the first hijacker. Getting there first is much cheaper than removing someone later.
A new market has no ranking, no reviews and no history. Early spend buys data, not profit — with a defined budget, a defined window and a decision point at the end.
Contribution per unit after ads, fees, returns and freight. Then a straight recommendation: scale, hold, or shut it and put the money somewhere better.
The sequence matters: we don't spend your ad budget before we know what a unit earns. First 90 days, roughly.
Full read of the account before we touch anything: catalogue, ad structure, account health, fee leakage and where the real margin sits. You get the findings whether or not we go further.
Fix what's leaking. Listing errors, suppressed ASINs, broken variations, compliance flags, registry gaps. Unglamorous and always the highest-return work in the account.
Campaigns restructured around margin, not impressions. Search terms harvested, waste cut, budgets pointed at the products that can actually carry them.
Push into what's working — more countries, more placements, more budget — with a clear line for when to stop. Growth that costs more than it earns isn't growth.
Steady state: weekly hands on the account, monthly reporting, quarterly review of what to change next. The part that lasts.
The store programme runs about twenty-four weeks. Workstreams overlap, but checkout, measurement and international changes wait for the audit and the infrastructure work — because they depend on them. Confirmed after discovery.
In-house has real advantages. So does a big agency. Here's where each one tends to break, including ours.
| On your own | Larger agency | Nikken | |
|---|---|---|---|
| Who touches the account | You, between everything else | Usually a junior, after the pitch team leaves | The person you met |
| Pricing | Your time, uncosted | % of ad spend — they earn more when you spend more | Flat fee, itemised by discipline |
| Profit view | Whatever the dashboard shows | Revenue and ACOS | Net of COGS, fees and returns |
| Countries | One properly, the rest on autopilot | Often billed per marketplace | EU and North America in one scope |
| Store and marketplace | Two different suppliers, one blame loop | Usually a separate division, or referred out | Same team, same roadmap |
| Brand protection | When something breaks | Frequently a separate line item | In scope from day one |
| Getting out | — | Annual lock-in | 30 days' notice after the first quarter |
What sits inside the scope. If something you need isn't here, ask — we'll tell you straight whether we do it.
The questions we get on every first call.
No, and be careful with anyone who does. Outcomes depend on your product, your price, your stock and your competition — several of which we don't control. What we commit to is the work, the evidence and targets we'll chase on a best-efforts basis. That distinction is written into our contracts, not just our sales calls.
Ongoing marketplace work is a flat monthly fee, invoiced in advance and broken out by discipline. The transformation programme is a fixed professional fee for an agreed scope, paid against milestones. Ad spend is yours and sits outside both — we never take a percentage of it, because that pays us to spend your money.
Media spend, payment processing fees, hosting, CDN, module and software subscriptions. Legal, tax, customs and privacy advice — we implement against your advisers' decisions, we don't replace them. Replatforming, large-scale translation, photography and video. Anything outside the written scope goes through a change request with the effort and the cost stated before it starts.
You do. Always. Seller Central, Ads, Brand Registry, the store, the listings, the documentation — all yours, and they stay yours the day we stop working together. Work product transfers to you on payment; the methodology we bring stays ours.
Ongoing work: twelve months with automatic renewal, and you can leave on 30 days' notice any time after the first quarter. That first quarter exists because audit-and-foundations work takes that long to show up in the numbers. The programme is scoped to its own end date, with a 30-day correction period after deployment for defects our changes caused.
Access at the right permission level, your real cost of goods per SKU, and one person on your side who can approve things. The cost data is the one people underestimate — without it, every profit figure is a guess and every ad decision is a coin toss.
Yes, and it's a scoped piece of work rather than a switch we flip. We handle demand and margin assessment, catalogue localisation, registry coverage, stock placement and the ad launch, and we hold the compliance checklist — VAT, EPR, labelling — while your advisers make the calls that are theirs to make. Then we read the numbers at 90 days and tell you honestly whether to scale it or shut it.
Nikken Digital LLC is registered in New Mexico and works with brands in Europe and North America. For EU clients, invoices carry no VAT under the reverse-charge rule for non-EU suppliers — your accountant will know it as Article 196.
Send us the markets you're live in and what's not working. We'll come back with what we'd look at first — no deck, no discovery call to book another discovery call.
hellonikken@proton.me →